Why Your Website Matters to the Growth & Success of Your Online Business – Guest Post by Tabitha DeSeranno

In this blog, I want to talk about the importance of having a website for your business but first, let me introduce myself! I’m Tabitha DeSeranno, the web designer + strategist at Vivid Pixel Studio where I specialize in launching WordPress websites in as little as one day with my Designer Day Intensives!

Tabitha DeSeranno, Founder of Vivid Pixel Studio

Growing up, I never imagined I would own my own business but after wasting a ton of time on college and switching my major 4 (maybe 5) times, I finally realized that college just wasn’t for me. In 2012, I was pregnant with my 3rd child and knew I wanted to work from home.

I knew I wanted to do something that would help others and make an impact in their lives. After tons of research, I found the world of Virtual Assistance through oDesk (now Upwork). In 2014, I started my own Virtual Assistant business and became a certified Online Business Manager. I learned all I could about business – systems & processes, websites, marketing, etc. I quickly realized that I really enjoyed doing all things tech, especially websites.

In 2018, I shifted my business to focus on being a web designer + strategist for service-based business owners who are ready to take their online presence to the next level and Vivid Pixel Studio was born! I am committed to creating professional websites that are not only pretty to look at but also represent what makes you unique and helps you reach your goals.

When you partner with Vivid Pixel Studio, you’ll get personalized attention and collaboration from someone who takes the time to understand your business and your vision. I truly believe projects should be fun and that results shouldn’t take 4+ weeks… which is why I absolutely LOVE my Designer Day Intensives!

Now that you’ve gotten to know me a little bit, let’s dive into the blog!! 

The Importance of a Website for Your Business

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, over 80% of consumers will do research before they make a purchase. This buying behavior emphasizes the importance of a website.

If you want your business to be successful, you’ve got to have a professional website.

young female entrepreneur near computer with coffee cup in hand

Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

How a Website Helps with Marketing

A website is a powerful marketing tool and is an important part of any marketing campaign.

As the backbone of your online presence, every type of communication or piece of content that you put online will drive the consumer back to your website.

It is important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

A website platform for all of your digital marketing efforts and provides a lot of benefits including:

  • An opportunity for on-going, two-way communication between you and your customers
  • The opportunity to provide ongoing, relevant education about your products and services
  • The opportunity to collect data which can be used for future marketing campaigns
  • A place to promote other, related products and/or services

All of this adds up to a more profitable relationship with your customers. And that, my friend, is what every business owner strives for.

How a Website Helps Increase Sales

By having a website, you not only increase your sales opportunities, but also increase your availability to make sales – a website allows you to sell your products and services 24/7. With a website, you can reach more consumers, and the more consumers you reach online, the more chances you have of making a sale. 

You should keep in mind that developing a website does not automatically lead to paying customers. But you can improve your chances of generating qualified leads who are more likely to make a purchase by optimizing your website for search engines.

young woman ordering online from woman-owned business

In addition to selling your products and services online, your website can also provide consumers with the information they need to make an informed purchasing decision. By making your website content accessible to customers, you’re essentially adding an additional salesperson to help them learn more about the benefits of your products and services.

How a Website Helps Build Credibility

The importance of a website for building credibility is also something you need to consider. In today’s digital marketplace, businesses without a website are seen as less credible and trustworthy. Over 30% of people won’t consider your business if it doesn’t have a website! 

In addition to showcasing your products and services, you can build credibility by telling consumers about your business and its mission. By helping consumers get to know your business, you are working to establish trust; which is the first step in building long-lasting customer relationships.

You can also use your website to establish authority and showcase your expertise. The content that you create and publish on your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

young, confident woman entrepreneur in retail store

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Which means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content.

How to Get Started with a Website for Your Business

The importance of a website for your business success is clear and getting started with a professional website for your business doesn’t have to be hard.

young woman entrepreneur on laptop

Here are some tips to help you get started:

  • Tip #1: Decide what you want to accomplish with your website

Before you begin to put together your website, you need to know what purpose it is going to serve. You need to have a main goal for your website such as growing your list, booking discovery calls, informing the public, selling a course, etc. Whatever the goal – you must keep it at the forefront of your web building process. 

  • Tip #2: Know who your target audience is

Being aware of your target audience is a key factor in any business. They are the group of people whom you wish attract to your website. Once you know the purpose of your business, you can easily understand your target audience. Knowing this information allows you to customize your website to exactly what they are looking for.

  • Tip #3: Keep it simple and clean

Do not try to stuff too much information on your website. If possible, keep your website design simple. If it is too busy, you will lose your visitors. For example, avoid using too many colors, fonts, or graphics that are too complicated.

  • Tip #4: Make sure it is mobile-friendly

The number of people conducting searches on their smartphones is rapidly growing. If your website is not mobile-friendly, you not only limit your website’s functionality, you also lose business. Over 57% of people won’t recommend a business with a poorly designed mobile site!

Final Thoughts

The bottom line is that a website is an important asset to have. By creating a website for your business, you can dramatically increase traffic, leads and sales.

However, it is vital that you do your research and know what you are getting into. A poorly designed or implemented website can cost you money and cause you more headaches than it is worth. Make sure you have a clear understanding of what you need to create a successful website. This will ensure that you don’t get overwhelmed by the process and end up spending more time putting the website together than you do running your business.

To help you get started on your website journey, book a free, no-obligation website success call. During this call, I will learn everything about your business and suggest the best options for creating a high-converting website that meets your needs!

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