long lasting strategies for your e-commerce business

Long-Lasting E-Commerce Marketing Strategies for Your Business

If you’re a new lady business owner you probably have lots on your mind.

Creating social media posts

Attend Clubhouse rooms

Attend working Events

Hang out virtually with friends

Relax with your boyfriend/husband

I get it! I’m right there with ya, love!

I quit my 9-5 at the end of last year and started my own marketing consulting business. It has been quite the experience so far, but I love it.

Author Nurma Clarkson once wrote, “We don’t grow when things are easy. We grow when we face challenges.”

I’m here to tell you, you’re not alone love. Starting a business as well as marketing your business can be overwhelming. But if you have fun with it and have your gang by your side, it will all work out!

Two Long-Lasting Strategies To Help Your Business Grow

I am here as your marketing consultant and friend. I got your back and will talk about strategies that can help your business grow organically!

So what are these strategies?

It’s not only about being active on social media channels and growing your audience to thousands of followers.

It’s about taking care of your website, having a marketing strategy, and doing outreach to get your business exposure too.  

The truth is, not all of your potential customers are on social media. They may appreciate your content and engage with you, but are they going to be spending money on your products?

Maybe, maybe not.

maybe in cloud icon

If you’re looking for ways to get more traffic in the digital space, consider these strategies that will prepare your website for success.

Best of all, these are ways your ideal customers; the ones you actually want to pay for your products will find you the most sincere way.

Think about it the last time you were on Facebook and saw an ad. How many times would you say you really connected with a brand on that ad?

two clothing models mimicking Facebook Ad

Most of the time, we learn about a brand from an influencer on Instagram, visit the brand’s site, maybe read a blog of theirs and then make the purchase.

Great content marketing is all about nurturing your audience with relevant, unique content. You can’t always get that same experience with paid advertising.

In this article, you will learn about the strategies that will help bring more traffic to your website and create a loyal base of customers. SO let’s go lady!

Optimize Your Website for SEO

If you have limited funds to allocate for paid traffic, consider optimizing your website for organic search.

What do I mean by optimizing? Well, think about all the pages of your site: homepage, about us, contact, category pages, blog, terms and conditions, shipping, etc.

Do you have keyword-focused content on those pages? Meaning, do your headers, page titles, body content and other elements have long and short-tail keywords implemented? If not, you may be losing out on traffic from potential customers.

Yes, this takes time to see results, but it’s better to have an optimized site for your potential clients and for search engines. With consistent tweaking, editing and review, your site content has the potential to be on the first page of search results.

And it’s not just all about search engines. An optimized site also helps people – real human beings find your website. Think about the last time you Googled something.

illustration of woman looking into camera

You probably clicked on the articles listed at the top.

Google crawls millions of websites daily. If your website is easier to crawl and index, Google may rank it towards the top of the results page. There are other things that help make this happen too – technical and off-page SEO. More about those topics later!

If your content answers a question, solves a solution, or problem well, Google is more likely to bring your website up in the search results.

SEO Search Intent Example

For example, my last search on Google was, “Is Ashwagandha an herb?” and the first article I clicked on was titled, “Ashwagandha Benefits”.

A snippet that looks like the image below, pulled up and answered my question stating, “Ashwagandha is an ancient medicinal herb….”

So there ya go, babe. If your site content answers a potential customer’s question, it has the opportunity to appear first on the search engine results page.

Optimizing elements of your page with keyword-focused page titles, meta descriptions, and other areas will increase the click-through rate (CTR) of your page.

SEO – An Ongoing Journey

SEO is an ongoing process. Consider it part of your website maintenance and part of an ongoing strategy. The sooner you start optimizing your site for SEO, the better. You want your website to have a successful future in the years to come, right?

Start thinking about your target customers, and make content for them using a keyword strategy. The more niche the better. Don’t know how to do it?

Hire a content marketing consultant, like me. I offer a strategy package listed on my services page. Feel free to check it out. 🙂

Create a Content Marketing Strategy

This might seem like a buzzword, but it’s super important for e-commerce businesses. It’s not just about creating posting blogs every month for ‘fun’. There needs to be a higher-level, structured strategy that must take place to serve your site correctly and grow your business.

Content marketing is all about leveraging your content and aligning it with your business goals.

Do you want to sell more products? Get more traffic? Increase sessions on a specific landing page? All goals must be accounted into the strategy.

With content marketing, there is a specific reason and goal for everything you post on your social media channels, emails, homepage heroes, your blog posts, and so on.

There is a reason for all of it. Content marketing is about using user-generated content, your own content to create awareness and reach your audience in different phases of the marketing funnel.

For example, if you’re looking to get more views and sales to your product, you may plan out the next quarter with content tactics to help reach this goal. One way is to create a fun infographic to post about the benefits of using this product compared to a competitor. I would think about using this graphic on the website in the blog section and repurpose it to a video for social media and YouTube.

comparing two images of flowers

The ultimate goal is to create awareness for your consumers at the top of the funnel. The top funnel is typically the audience of people who don’t know about your business yet. They are just learning about your offerings.

For lower-funnel content, you could create a similar graphic around two similar products you offer or others from a competitor. These are people who have already purchased from you and are familiar with your brand. Ultimately, your content should cater to this audience and help them make a buying decision. You should do market research and leverage the information you gather for this lower-funnel content.

Do you see how the elements of content marketing come together? It’s all about thinking strategically about your audience and thinking of engaging and valuable ways to connect with them. This also builds trust with your customers, which will help in the nurturing process of the buying cycle.

Be Strategic on Social Media

If you have a website, remember to sprinkle your URL throughout your social media pages and other relevant platforms – in the right places.

Make sure your website is clearly listed in the bio of your social pages. People can’t click on links in social posts or Clubhouse bios. Be strategic in your call to action in your social media content. Look at my IG profile below. This is ideally what yours should look like to.

Belinda Sanmiguel consulting Instagram page with bio

I see so many great people on social media without links to their site! To be fair, these people may not have a website yet. If this is you, I would consider getting one. It doesn’t need to be perfect, but this will help with future marketing efforts and growing your brand.

A website allows you more freedom to have more genuine conversations with your clients and is the first step in growing your e-mail list.

According to Oberlo, 81% of SMBS (small and medium businesses) use email marketing as their primary acquisition channel. Make sure to start creating an email list on your website!

Emails will increase the traffic to your site with relevant content!

Still have questions? Need help with creating strategies to you grow your business, engage better with your audience and make more sales?

I would love to help you!

Send me an email at belinda@belindasanmiguel.com

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